Inclusiveness is one of the biggest buzz words in fashion right now. It is ridiculous that in 2017 ‘inclusiveness’ is a notion we even have to bring up. Attitudes have changed but we are not there yet. Let’s be honest, accepting is one thing, including a completely different matter. Most of us accept that there are ‘different ways’ however, not many of us are willing to include them in our decision making.
When it comes to race, sexual and religious orientation, age, and embracing various body shapes, fashion industry has a lot of work to do, and a lot to answer for. Yes, many designers, brands and retails have started to consider it but I still get the feeling it is more of a ticking the box situation rather than an actual change of philosophy and strategy. For a big buzz word such as this, it is strange that such little progress has been made.
Did you have time to compile a list yet? Have you decided what you will invest in? You have just enough time to do your research and narrow it down to that really special AW17 piece.
According to analysts, one of the current biggest retail consumer tendencies is ‘research and then investment’; thoroughly looking through all options and spending a tiny bit more if it is justified. Throw-away fashion is polling worse and worse each year. Younger consumers especially, prefer making an informed choice; even when looking for a plain white t-shirt; the quality of cotton, its production processes, and its design detailing are factors as important to them as price.
So, to make your decision about what you will invest in for AW17 even more difficult, why don’t you check below my favourite AW17 knitwear, outerwear, trousers, shirts, tops and skirts?
With the plethora of amazing overcoats on offer, this is the best season for you to choose a statement coat – are Marco de Vincenzo’s and Katrantzou’s printed coats big enough of a statement for you?
Longer lengths continue to be relevant and leather is becoming a major material for the season (mental note coloured leather is resurfacing); check out those Matrix-like overcoats by Li and Theyskens. If leather is not for you, why don’t you go for checks; especially Prince of Wales checks?
Major trend alert: oversized pockets are everywhere this season!
Fun-factor: the Chewbacca jackets
My favourite look: cropped saturated-blue biker jackets; nailing two trends in one go.
AW17 product is being delivered to shops near you as we speak. It doesn’t matter if you are not ready, or that you are currently only interested in discounted SS17 clothes. This is how the industry works. To get you in the mood for the new season, I have gone through all AW17 catwalks and selected styles that look fresh, but also have some life in them. What do I mean by that? Simple; this is a list of directions that will be hot this winter and remain relevant for seasons to come.
In this first part of my AW17 must-haves report I include my favourite dresses, denim product, suits, prints and accessories. My methodology was simple; I went through 3K photos and looked for investment pieces with a point of difference, and of course pieces I liked. No one said this was a democratic process!
Day-to-night is no longer an incomprehensible concept. Designers nailed the perfect shape and fabrications that can take women from office to that hot, newly-opened restaurant. Buy one in checks, with long sleeves and in longer length. Extra brownie points if you go for mix-media fabrications, or invest in a dress in thicker ponte, backloop sweatshirt or bonded fabrications. Want more to excite you, oh, I got more: be daring and wear an all over sequinned midi. Sequins are not only for weddings. Dress them down with a denim jacket or a cropped biker and you are onto a winner.
Investment for the Future: Anything with vertical slashes and that 1940s shape championed by Bottega Veneta. We are only just beginning dipping our toe into the 40s pool…
My favourite look: Pay attention to those oversized pockets – and ask yourself who needs a handbag when you have these pockets?
I am not part of Gen Z, hell I am not even a millennial, but I will do my best to describe them. Just when we wrapped our heads around who millenials are and what their behaviours and spending habits are, a new wave of future consumers is rising. This is to show you how quickly things are changing; how we got from Obama to Trump comes to mind…
First things first, they have nothing to do with zombies…Gen Z is people born after 1996, so their early memories are not 9/11 and definitely not the death of Lady Di. If you remember the latter, you are, according to them, officially geriatric!
They have been connected all their lives with fast internet and 4G (dial-up tone is a cute ringtone to them), and they have learned to see the world as borderless; global is “glocal” to them. Try explaining Brexit to them…They have been consuming social media, following and sharing as early as they developed motor skills. Being part of the vast cyberspace made them aware, early-on, of the incredible number of individuals that are out there. It is obvious to them that standing out in the crowd is difficult, but also imperative. Their never ending need to find their unique voice is admirable.
For them ambassadors of success are the millenials who disrupted everything (Uber, Spotify, AirBnB etc), and those bloggers who managed to make millions by travelling, photographing, and sharing their street food photos. Yes, they are entrepreneurial but they don’t necessarily care who Steve Jobs is. Don’t judge, do you know who discovered and commercialized the Compact Disc, or even how digital cameras work?