This is my first post about menswear. I have been asked by many why I don’t venture into the realm of men’s fashion. My answer always confuses them; it is way too personal…But I have been asked so many times I decided to start listening. This blog is not a reactive blog but more of an interactive one. Your feedback informs it and pretty much directs it. I am a strong believer in listening to people’s needs and trying to cover them, instead of assuming what these needs are. But enough about me!
So, for my first post on my “MEN” section, I put together an edit of three outfits; a selection of what is available to buy right now. Through these 3 edits I try to summarise-excuse my generalization- three attitudes, or better, to describe three different shoppers. They are all fashion enthusiasts, but have a different relationship with their clothes. It was real fun making up these characters…
The Urban guy
He is a real urban dweller. His idea of nature is the well-groomed Victoria Park in East London; coffee less than 15-minutes’ walk. He loves it when people compliment him on the fact that he looks at least 10 years younger but hates it when his mum says he should start dressing his age. He will never conform!
He doesn’t do brick and mortar. No shop understands his magpie aesthetic and they are all too mainstream to even attempt catering for him. Roll in online shopping, and endless hours spent hunting for the right garment. Add on top of that the hours he spends monitoring each garment in his wish list, ensuring he is the first to push buy when the price is satisfactorily reduced. What he does is not internet savvy but proper data analysis.
His outfits look like they have been casually put together, but look more carefully and you will see the hours spent assembling them, each garment a nod to each one of the season’s trends.
He loves Korean buns and artisan locally produced beer, and detests narrow-minded people, logo t-shirts, and ill-behaved children. 23rd of June was one of the worst days of his life, he made himself feel better by buying yet another pair of jeans…
Camouflage jacket by Alexander Wang
Collarless shirt by Saturdays NYC
Embroidered T-Rex t-shirt by Rag & Bone
120z drop crotch tapered hand-washed jeans by Natural Selection London
Felt military backpack by Dries Van Noten
Leather sneakers by McQ, Alexander McQueen